Founder and Head Designer
Shruti, born in August 1989, started her own label when she was 22 years old. Having Graduated from National Institute of fashion Technology in May 2011, she gave away her job as an assistant fashion designer with Future Group, to start her own shop. Her brand started as a small boutique shop where she made custom outfits for her clients all by herself.
That boutique became a label in 2014 when she launched her 1st official collection CELCIS. Since then, the 8-year journey of SHRUTI S has seen 10 couture collections, 6 fashion shows, 28 exhibitions (both India and Abroad) and has a clientele from all over the world.
Shruti is also known for her styling aesthetics through her personal blog, and her styling editorials with the leading magazines.
Shruti S, today, is one of the most promising budding designer labels of the country, selling all over India and abroad.