November 2011 – seven months after graduating from National Institute of fashion Technology, India, Shruti Singla started her eponymous label with just two employees. In no time, her understanding of what a consumer is looking for, has given her a place in the hearts of so many. Today Shruti S is one of the biggest budding Designer label in North India. Her strong perspective towards fashion and a vision to dress more and more Indians globally, is growing in a positive direction.Shruti designed her first real dress when still in school. The journey had, however, began long back. She was three when her love for design began to shout out loud. Her mother says all she would do was paint princesses wearing elaborate gowns.
She is known for her elaborate designs and her styling and designing skills are appreciated and followed by so many. Today her forte implies in hand crafted pieces- each unique from the other at best prices. Not only the Indian-wear, but through her blog, she has made market in affordable western clothing as well. No, she isn’t sitting back on her laurels, for, sky is the only limit for her.